MCB celebrates its 35th anniversary as it returns to Automechanika Johannesburg

Dubai, May 9, 2019- On its 35th year anniversary in the aftermarket industry, Mineral Circles Bearings (MCB) takes centre stage at Automechanika’s hall 5, stand 5F01A from the 18th until the 21st of September 2019 at the Expo Center Nasrec, Johannesburg, South Africa.

In preparation for the next decade, MCB transitions its business model from product sales to a more service-oriented company as it aims to become the leading technology services distributor for automotive or industrial aftermarket bearings and related products for the Middle East and Africa (MEA).


Founded in 1984 by Amar Ridha, MCB’s evolution from a product supplier to an information-based powerhouse is significant to its goals of becoming future ready in a data-driven era of Industry 4.0.

MCB’s Managing Director Hassanein Alwan says “It’s not just about price competitiveness. It’s about providing added value benefits to the market such as bearing maintenance, technical training, and on-site visits.  With our in-house engineers and seasoned bearing experts especially in the automotive bearing industry, we offer our client base a more in-depth approach which is definitely beyond product sales.”


Trade Show Delegates and Highlights 

Heading the delegation, Alwan and MEA Regional Sales Manager Mohamed Helmy will leverage the event not just as a lead generation platform but as a venue for relationship building and sales by offering exclusive application based promotional offers that are tailored to fit MCB’s African based clientele.

Automechanika Johannesburg 2019 event visitors will likewise witness at hall 5, stand 5F01A more about Japanese made oil seals or oil seal kits from Musashi which has a wide range of truck and light commercial vehicle (LCV) applications alongside quality automotive aftermarket brands (NTN, SNR, MBS, ILJIN, KBC, and MCB) from Asian and European manufacturers.



About Mineral Circles Bearings

Mineral Circles Bearings (MCB) is one of the Middle East and Africa’s knowledge experts in the automotive and industrial aftermarket sectors. With 35 years of experience in the bearing industry, its multinational workforce caters to servicing its strong market base in over 65 countries across the globe with technical services in support of its distributorship from leading brands (SKF, NTN, SNR, BOWER, MBS, ILJIN, KBC, MCB, Musashi) for the Middle East and African region.