MCB – Automechanika Dubai 2017

MCB Rebranding and Product Launchings are all set for Automechanika Dubai 2017

Mineral Circles Bearings formally announces today its participation at Automechanika Dubai from the 7th-9th of May 2017 to showcase the new face of its flagship brand, MCB, as well as NTN-SNR’s HEAVY DUTY High Load grease, and ILJIN’s Tapered Roller Bearings (TRB).

Hassanein Alwan, Marketing Director, says that this annual automotive aftermarket trade show is the best venue to highlight the company’s rebranding and product diversification efforts due to its consistent large visitor and exhibitor turnout.

“Preparations are underway so we can surpass last year’s performance where we welcomed about 600 visitors from the region apart from hosting top manufacturers from the bearing industry such as NTN-SNR, MBS, and ILJIN,” he adds.


MCB Rebrands
In celebration of its 15th anniversary, MCB unveils its new face to reflect the continuous development of its quality product range that includes grease, universal joint, and bearings. The latter, which are made from forged GCr15 steel that has undergone demagnetization, anti-corrosion treatment, and Shell lubrication during manufacturing, continuous to be distinct from its competitors in terms of performance as well as cost competitiveness.



In coordination with NTN-SNR experts, Mineral Circles Bearings will launch the improved HEAVY DUTY High Load grease suitable for the high humidity and hot temperatures of the Middle East and Africa (MEA).

This NLGI grade 3 lubrication solution has increased anti-corrosion and anti-friction capabilities fit for applications such as truck wheel hubs or high-powered electric motors.


ILJIN Tapered Roller Bearings (TRB)  

South Korean OE supplier, ILJIN, enters the MEA market with its quality tapered roller bearing range.
Set to introduce TRB, Mineral Circles Bearings chose to highlight this product’s quality in terms of better-combined load capabilities and increased service life made possible by its inner or outer races that are engineered to allow equal distribution of stress as well as low friction torque even in high debris environment.


Established in South Korea in 1978, ILJIN is a leading global wheel bearing expert to many of the world’s largest car manufacturers. Apart from wheel bearings, it also specialises in automobile component business serving the needs of the aftermarket industry.

NTN-SNR is a European organisation formed in 2007 by the merging of pioneering bearing producers namely NTN Corporation (Japan) and SNR Roulements (France). These unified companies share a commitment of producing high-quality bearings to provide its customers world class service defined by flexibility, support, and customised solutions.

With the NTN and the SNR brands under its portfolio, the company has an annual turnover of over 3.7 billion euros. Currently, with more than 20,000 employees across the globe, NTN-SNR is the manufacturer of premium bearings used in automotive (Renault, Volvo, Audi, Honda, Mercedes Benz, Opel, Nissan, Ford, Peugeot, and Porsche), aerospace, and heavy industry.


Mineral Circles Bearings is the first company in UAE to specialise in automotive bearings. For more than 30 years, it has established itself as a leading supplier and manufacturer of automotive and industrial bearings with eight premium brands under its portfolio. MCB’s vast geographic reach serves its customers in over 50 countries with eight branches worldwide.

To maintain its position in the industry, MCB lives up to its mission of “keeping the industry in motion by supplying quality bearings at competitive prices to ensure customer satisfaction.”

Hassanein Alwan
Marketing Director
Mineral Circles Bearings
Jebel Ali Free Zone South Dubai, UAE
Tel: +971 4 886 5100
Mobile: +971 55 223 9195


Source: MCB Rebranding and Product Launchings are all set for Automechanika Dubai 2017