“Our mission is to provide bearing and power transmission distributors with a global trade
e-marketplace. We aim to give our customers the ability to trade internationally and to make better informed decisions by being connected to a network of like minded people.”
Peter Annis, BearingNet Founder & Managing Director
BearingNet has been working with bearing and pt distributors around the world since 1997 and has grown to become not only the world’s largest dedicated bearing and pt B2B market place, but also a key digital marketing and social media channel for all bearing and pt professionals. This position gives our customers the opportunity for greater exposure anywhere in the world.
In 2013 BearingNet introduced the Manufacturers Showcase at the Rome User Meeting which was well received by both distributors and manufacturers.
This was followed last year with another Showcase at the Atlanta User Meeting.
Peter Schroth from Auburn Bearing & Manufacturing said: “The meeting in Atlanta was a great opportunity for us to meet both distributors we already know and many new to us. It would have been impossible for us to meet so many people in the bearing industry any other way”
As a result of this positive feedback and the successful interaction, BearingNet has been developing relationships with selected manufacturers.
December 2014 sees the launch of a new “ManEx” (Manufacturer’s Exhibition) channel on BearingNet. ManEx will provide an integrated digital marketing channel to give Manufacturers the ability to connect with the distributors across multiple platforms. The channel has been designed for Manufacturers to promote their brands, advertise for new partners in specific regions and provide education about their products to the BearingNet distributors.
Internet advertising campaigns in the form of banner advertising on the world’s busiest pt emarket-place and targeted email marketing allows Manex members to reach the leading global distributors. Social Media, including a unique company profile page, posting articles on our news site and getting their very own Manufacturers Twitter feed will all help to tell a story. This will all provide instant feedback allowing Manufacturers to see at a glance the strength and impact of their campaigns.
Asked whether he thought BearingNet distributors would question the inclusion of Manufacturers on what has been an exclusive distributor platform, Peter Annis said:
“Our intention is always to help our distributors to trade better. The ManEx channel will keep distributors up to date, and help them to find new suppliers and products. The core search and inquiry functions on BearingNet remain exclusively for our distributor customers. I am certain that ManEx will be a positive development for everyone!”
Manufacturers interested in the BearingNet Manex Channel should contact Nicola Beer email@example.com