December 2019, ABF decided on different Christmas gifts. No bottles of wine and presents for customers, but the entire budget was donated to support charities including the World Wildlife Fund and War Child.
The bearings and electric motors wholesaler sent their clients a personal Christmas card and newsletter and asked them to vote for their favourite charities. Arjen van Beek, Marketing Manager at ABF explained: “A large number of them voted online last month. We had many positive reactions to this action”
“Our colleagues also donated part of their bonuses to the charities. We want to thank them all”, As a result, the impressive amount of €8,627 went to WWF, War Child and Animal Aid Unlimited.
“When the news about the ongoing bushfires in Australia reached us, we could not ignore this. That is why at the beginning of January another €1,000 was donated to the Australian branch of the WWF for the protection of koalas”.
More information about the projects supported by ABF can be found on the ABF website: www.abf.store.
ABF is an international wholesaler of (ball) bearings, electric motors and accessories. With a turnover of €20 million and a stock of more than 8 million units, ABF is one of the largest players in the bearings and electric motor market worldwide. ABF’s head office and distribution centre are in Roosendaal (The Netherlands).